LaughlinOutLoud

In our ongoing pursuit of actionable insights, we track trends. Like the fact that in the last month, the 55+ crowd on Facebook increased by about 76%. That’s staggering for one month. It’s led to a tectonic shift. There are now more people over 35 on Facebook than under 24. Let’s hold on while all the college kids reading this immediately shut down their Facebook accounts. Okay, ready? Back to it.

Huge, big, cultural-shifting numbers are great. But the promise of tracking – particularly when it comes to social media – is that we can pinpoint… people.

So, headlines-be-damned, we can learn things like: There are 3,100 people in Portland, Maine who “like coffee” enough to make it a part of their Facebook profile. And that number jumps to 10,920 people for Portland, Oregon.

For a brand that understand where it’s going and how to get there, the possibilities – and opportunities – are endless.