Casey Flanagan

Plans are temporary. Planning is permanent.

Dwight Eisenhower famously posited “Plans are nothing. Planning is everything.” It’s true. Here’s a corollary: Plans are temporary. Planning is permanent.

Plans matter. But they can – and will – change. We are now able to track, to test, to optimize more efficiently and effectively than ever before. And we must account for market forces that are providing new challenges and opportunities at increasing rates. For technology that offers consistently new ways to do things. For consumers who are constantly exposed to new bright, shiny objects.

What is permanent is the thinking that goes into creating the plans. The questioning. The reasoning. The prioritizing. And while conclusions should never be set in stone, the act of planning builds a strong foundation for insight and understanding. A foundation that can evolve with the next round of rigorous analysis.

As I wrote last week, when the possibilities are endless, priorities are essential. Plans tell you where to go – what possibilities to tackle now. Planning should focus on bedrock – providing a deeper understanding of why you should get there.

Interested in more stuff I find interesting? Follow me @casey_flanagan on Twitter.

Casey Flanagan

The Future Of Strategy

We are told to try more things. To fail faster. To be nimble. To make more, smaller bets. To stop thinking so much and to start to… do.

It’s good advice.

It’s good advice because media, technology and consumers are all changing. As a result, we must challenge assumptions on an increasingly ongoing basis. The best way to test? To do.

It’s good advice because choices – and niches – are proliferating. Standing out in an increasingly cluttered field will require trying new things. The best way to try new things? To do.

And it’s good advice because the idea that “if you can think it, you can do it” has never been more true. So why not start getting things done?

So what is The Future Of Strategy in A World Of Doing?

The idea that doing is easier than ever is – also – exactly why strategy matters more than ever. The planning, the thinking, the talking-it-through? They set the direction. The roadmap for the many available decisions and opportunities. They make the day-to-day doing more effective.

When possibilities are endless, priorities are essential. The Future Of Strategy is strong.

Interested in more stuff I find interesting? Follow me @casey_flanagan on Twitter.