In a way, the introduction of Apple’s iPad was a ringing endorsement of our business model. We owe Steve Jobs a debt of thanks for being so optimistic about our future. Full Circle branding now has a convergence device on which to display all our skills. Especially advertising.
Pretty soon it’s going to be hard to decide what to use an iPad for, not so much because of its limitations, which seems to be the nit-picky focus of the technorati, but for what it’s possibilities are. Magazines will no longer be static, but rich interactive environments. The advertising possibilities will give us an opportunity to stream video, show photography, demonstrate products and provide links to client websites. Video and music content will offer a target rich environment for sponsorships. Even the most traditional form of communication, the book, will be open to advertising in ways never before possible. A win-win when handled with some subtlety and style.
As inspiring as it is to consider the close-in possibilities, the next wave is even more of a ride. The iPad application base and technical foundation should rapidly evolve into large touch screen surfaces where we’ll be making presentations that make today’s Keynotes and Powerpoints look like cave drawings.
For an advertising person with an idea, this just could be the ultimate weapon. We’ll now go to battle for our brands feeling like Ceasar. iSaw. iPad. iConquered.
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