It’s not the Oscars, the Grammys or even the Emmys, but to us, it may as well be: The PRSA 2011 Paragon Communications Awards. Ever hear of them? Well, chances are if you’re reading this blog, you’re interested in the world of marketing so the name may sound familiar. If not, well, StumbleUpon must have incorrectly guided you here. Either way, this is worth a read.
The Paragon Awards recognize outstanding work in public relations campaigns. Similar to the Oscars, these are the type of campaigns that make you laugh, make you cry, or in the marketing world, make you buy in.
Laughlin Constable is thrilled to have brought home not one, not two but three of these awards last night.
An award of merit was given for work on the Wisconsin Department of Tourism iPhone app launch. An advanced look at the app by the Milwaukee Journal Sentinel and well-planned distribution of a news release to select media helped make the release of the app a great success. Coverage in the Milwaukee Journal Sentinel and The Associated Press resulted in hits in ABCNews.com, The New York Times, Chicago Tribune, Atlanta Journal-Constitution, Times-Picayune and many more. The immediate result was more than 80 million impressions, $3 million in publicity and more than 2,000 downloads.
LC also snagged an award of merit for the 2010 Department of Tourism’s press kit. The team used sound media relations, creative ideas and strategic planning to develop a kit that generated significant awareness of all the unique events, activities and attractions in Wisconsin and ultimately, caught the attention of the media. Not to mention, it looked pretty cool (our designers rock). The team met with more than 25 different media outlets in New York, Chicago, Minneapolis and Milwaukee and also mailed or dropped off press kits to 30 more outlets. Many of the reporters complimented the team for having designed such a useful and easy-to-navigate press kit and supplementary USB flash drive.
And finally, there was an award of merit for the social media successes for the Department of Tourism. When the Facebook page, Twitter account and blog were initially launched, consumers flocked to the pages within minutes (okay, not minutes, but quickly). The 2010 summer campaign character Miles Feldspar was introduced on these platforms, and unique content, trivia questions, and giveaways followed. From its launch, the Facebook page has grown to over 24,400 fans, with the Twitter account at just over 2,000 followers. The blog has received over 64,181 views since its launch and is consistently a top 10 content section on TravelWisconsin.com.
All and all, it was a great night. While these are public relations awards, the effort on all three of these campaigns was agency-wide. Our hard work and dedication to our clients really paid off. So now, after a night of celebrating, where’s the afternoon coffee?