I’ve noticed this photo making the rounds on my LinkedIn newsfeed.
I understand the message. I understand the channel and why it’s appropriate. But I also feel the need to hold up a yield sign when this photo is referred to as “the most brilliant photo I’ve ever seen” in the comment section.
I’d be willing to guess that most business-minded people would agree that agility and the ability to adapt are critical elements of any company’s success.
Case in point: Blockbuster Video.
But consider this: Just as important as the willingness to change is the willingness to be grounded in reality and not let philosophy and catchy – but at the end of the day empty – rhetoric dictate the direction of your company.
Change isn’t inherently good. Good is good.
Continuous improvement should always be an objective but it’s been my experience that change for the sake of change will seldom trump actionable strategies and quality process.
At the end of the day, while change and philosophy can inspire, they don’t necessarily yield tangible products or measurable results.
Sure, there’s often a need to use pathos in order to grab attention and make emotional connections with an audience – as is done in the picture above. But be careful not to let every clever phrase and trending philosophy replace the tried and true methods you’ve always used – unless the change is poised to result in a measurable improvement to process and/or final products.
The intent of this piece isn’t to dismiss change or high-level rhetoric.
Think of it more as a friendly suggestion to use those tools as a support piece to a foundation built on strategy and processes.