It sounds like something that a baron of the social media industry would say. And, that’s not far off. A few weeks ago, Mark Zuckerberg spoke at Stanford and said that he felt many businesses act too slowly and are scared to take risks. He went on to say that in such a fast-paced world, the biggest risk is not to take any risk and ultimately watching technology and the industry pass you by.
But that original quote came from W. Edwards Deming. Who passed away in 1993 –years before this most recent technology tide swept us away again. His words are, however, perhaps more prescient today than ever. And the fact that business leaders still feel a need to pontificate on it is a powerful reminder of the times in which we live.
Last week, I wrote about The New Normal for Business. And that constant change around a brand may actually discourage a brand to change. This month’s Fast Company has an interesting collection of perspectives on Risk.
My bottom line: The old way of doing things is only safe until it’s sorry.
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