Since 1977, the McDonald’s All American High School Basketball Game has featured more than 900 of the best high school basketball players in the nation. Names like Magic…MJ…Shaq…and LeBron are only a few of the alumni that have gone on to greatness. So, when Milwaukee got the nod to host the game in 2008 you can imagine my excitement – not only as a sports fan but to be a part of the planning and execution of one of the largest all-star events in the country. This was truly a once-in-a-lifetime opportunity.
Game week in Milwaukee did not disappoint. As Dick Vitale would say, “dipsy-doo dunkeroo diddle dop slam-jam-bam, pudding-pop baby!” That pretty much sums up the event. However, what you don’t see on the surface makes the event even better – the event’s beneficiary Ronald McDonald House Charities. The House is a home-away-from-home for families whose lives have been disrupted as a result of their child’s illness or injury. The real “stars” are the thousands of seriously ill children that rely on the House while undergoing treatment.
I’m proud to say the 2008 McDonald’s All American Game raised nearly $700,000 for the local Ronald McDonald House, $200,000 more than originally projected. That’s awesome, baby!
To appreciate the story behind the story visit LC’s new landing page, a “Slam Dunk Effort.” In addition, visit the “Rumble Heard Around the World” to learn how LC PR kick-started another successful event – the grand opening of the Harley Davidson Museum.
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