LaughlinOutLoud

I get asked all the time what’s going to happen to advertising in the future. Good question… I wonder about that a lot. It’s hard to know where to turn your head next. Truth is, advertising hinges on the future of media, just like a lot of businesses.

Mobile and social media are changing faster than you can keep up with. What’s interesting is that the focus has been on two discussions. 1.) The death of print media. and 2.) The convergence of on-line and broadcast, or TVs and computers. On top of that, everyone’s expecting mobile and social media to be game changers, if they aren’t already.

The great thing about the future is that it’s always different than what we think it’s going to be. Well, if you’re wondering how traditional print magazines ever hope to survive in the future, as soon as next year, check out this article about traditional content and the Apple tablet. It’s from a web-site that’s speculating about the new Apple tablet rumored for 2010 release and how Time, Inc. is creating content in anticipation. Is it print any more? Is it a computer anymore? Is it a TV? Is it the internet?

Yes. Yes. Yes. Yes. And then some. I can’t wait!

The great thing about the future is it’s always different than what we think it’s going to be. I’m not sure about the future, but I do know it’s great in demo form.