Tag Archives: Advertising

Mark Drewek

Laughlin Constable wins Gold Healthcare Advertising Award

Posted: by Filed under: News

We’re very happy to announce that Laughlin Constable won a Gold Award for Total Advertising Campaign (without Television) for the University of Illinois Medical Center in the 28th Healthcare Advertising Awards. The awards are the oldest and most prestigious healthcare marketing awards in the nation.

The winning work was for the Changing Medicine. For Good. campaign, which involved in-life, print and digital pieces. Check out some of the work from the campaign.

Bus Shelter for UIMC campaign by Laughlin Constable

The Gold Award is the highest honor attainable, and Total Advertising Campaign is one of the toughest categories. Moreover, we faced some tough competition. Congratulations to everyone who was involved!

The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report. You can see all the winners on their website.

Laughlin Constable has been working with UIMC since 2009. Beyond our success with UIMC, we have worked in healthcare marketing for years, developing brands, campaigns and websites for Delnor Hospital, Skin Cancer Foundation, Aurora Health Care, HealthHub and Nuture by Steelcase.

Greatest Brains ad for UIMC by Laughlin Constable

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Steve Laughlin

Print is Dead. Long Live Print.

Posted: by Filed under: Advertising, Media, Social Media, Trends

I get asked all the time what’s going to happen to advertising in the future. Good question… I wonder about that a lot. It’s hard to know where to turn your head next. Truth is, advertising hinges on the future of media, just like a lot of businesses.

Mobile and social media are changing faster than you can keep up with. What’s interesting is that the focus has been on two discussions. 1.) The death of print media. and 2.) The convergence of on-line and broadcast, or TVs and computers. On top of that, everyone’s expecting mobile and social media to be game changers, if they aren’t already.

AppleTabletDemoThe great thing about the future is that it’s always different than what we think it’s going to be. Well, if you’re wondering how traditional print magazines ever hope to survive in the future, as soon as next year, check out this article about traditional content and the Apple tablet. It’s from a web-site that’s speculating about the new Apple tablet rumored for 2010 release and how Time, Inc. is creating content in anticipation. Is it print any more? Is it a computer anymore? Is it a TV? Is it the internet?

Yes. Yes. Yes. Yes. And then some. I can’t wait!

The great thing about the future is it’s always different than what we think it’s going to be. I’m not sure about the future, but I do know it’s great in demo form.

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