The old axiom used to be “fast, cheap or good – pick two.” But expectations change. And in this age of rapid prototyping, agile start-ups and minimal viable products, the “or” has turned – more and more – to an “and.”
Fast and cheap on their own are often – at best – a race to the middle. But fast AND a commitment to continuous improvement? That’s how new opportunities are discovered. Being cheap AND then seeing if further investment is warranted? That’s an investment in innovation.
The AND is incremental, iterative… and often overlooked. And the AND is what the Good is dependent on.
On not settling. On committing to better. On understanding that the definition of good today is not the same as good tomorrow. And so the deliverable is either good enough for now – and only now. Or good enough to continue to invest time and / or money in.
Bursts of fast and bursts of cheap can even lead past good, to great. As long as everyone is clear that “Fast, Cheap and Good” is not the destination, it’s the journey. And the most important word is AND.
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