It’s been almost a year since I worked on the PR team for the Harley-Davidson Museum launch. As I enjoy the start of summer, I can’t help but think back to the interaction I had with my team, the client and the client’s customers around the world.
Having the opportunity to get face-to-face with Harley-Davidson enthusiasts was a memorable experience I’m not likely to forget anytime soon. Everyone always had a story to share and an affinity for the brand that is unlike anything else I’ve seen. I’m a pretty passionate person and have my specific likes, but I can’t say I’ve gone so far as to tattoo a brand name or image to my body. These people are hardcore!
Passion can go a long way in marketing. I love that here at L/C, I’m surrounded by people who bring that passion to work, helping to make our clients stand out amongst the media clutter out there and really make an impact on consumers.
This week, we launched an ad campaign that highlights our accomplishment in garnering more than 279 million impressions for the Museum’s opening. This is definitely something I’m proud of; but to me, working with the Harley-Davidson Museum was more than a number, it was an adventure. From working on a satellite media tour at 3 a.m. to months of building relationships with travel writers across the country to late night team meetings, it may have been a long journey, but it was quite the ride.