Facebook has been quite adamant that they would not allow people to change their “Username” after you have selected it. However, it seems Facebook may have taken a step back because they have updated your “Account Settings” to allow you to change you username, as a one-time only service.
One has to wonder if the influx of change requests and complaints have made Facebook change their mind. Will they do so for “Pages” as well?
Digging a bit deeper in the interface, Facebook has not yet given Page administrators this ability. While changing your username may be valuable to those who made a mistake or chose one without much though, this is likely one of the more valuable features for an administrator.
Another important note, if you have been unable to secure a preferred username you should check with your Facebook account team. They may have black listed trademarked names to proactively protect your brand. With a little help from Facebook we were able to change the username for one of our client’s “Pages”.
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For marketers it’s very important to secure your preferred username. Much like the valuable .com domain name, the Facebook username land grab will cause some companies to miss out on a preferred username. However Facebook has implemented some procedures to avoid issues with registered trademarks and copyrights.