Casey Flanagan

The Brand Ad Is Dead. Long Live The Brand Ad.

The brand ad is dead. But it’s not because there are no more brand ads. In fact, the opposite is true.

Because every ad is a brand ad. Further, everything a brand does is an ad.

Product ad? It’s the brand’s product. Sale ad? It’s the brand’s sale. Strong call-to-action? It’s the brand doing the calling.

So rather than deciding whether we’re doing a brand ad, let’s decide what kind of brand ad we want it to be.

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