Brand Is Another Word For The Long Run
Posted Apr. 22, 2011 by Casey Flanagan
Filed under: Branding, Ideas
To succeed in the long run, planning is essential. Being consistent lays a good foundation for the long run. But so does being flexible.
The long run is not necessarily predictable. Because the long run is organic. It will evolve.
Your shareholders may talk about the short run, but they care about the long run. Because the long run is what the short run adds up to. And the long run is where you find potential for the most significant financial gain.
The long run requires investment – of time, money and brainpower. It’s easy to talk about the long run. But the long run requires action. Sweat equity wins in the long run.
Most failure is measured in the short run. It becomes part of the long run’s story.
The long run comes with more questions than answers.
The long run is not for the meek.
The long run is hard.
But the long run is worth it.
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