Comments on: The Google Super Bowl Ad: Finding Love In Paris. And Untapped Opportunity. http://blog.laughlin.com/2010/02/12/the-google-super-bowl-ad-finding-love-in-paris-and-untapped-opportunity/?utm_source=rss&utm_medium=rss&utm_campaign=the-google-super-bowl-ad-finding-love-in-paris-and-untapped-opportunity Fri, 14 Oct 2011 20:56:33 +0000 hourly 1 By: cflanagan http://blog.laughlin.com/2010/02/12/the-google-super-bowl-ad-finding-love-in-paris-and-untapped-opportunity/comment-page-1/#comment-6865 cflanagan Wed, 24 Feb 2010 15:22:03 +0000 http://blog.laughlin.com/?p=676#comment-6865 Hey Karen. According to this <a href="http://www2.timesdispatch.com/rtd/business/local/article/B-ADAD10_20100209-205607/323216/" rel="nofollow">article</a> it was done in-house (at the Google Creative Labs). Though, interestingly, despite being "in-house," the creator was a graduate of Brandcenter at VCU. Thanks for stopping by... Hey Karen. According to this article it was done in-house (at the Google Creative Labs). Though, interestingly, despite being “in-house,” the creator was a graduate of Brandcenter at VCU. Thanks for stopping by…

]]> By: Karen http://blog.laughlin.com/2010/02/12/the-google-super-bowl-ad-finding-love-in-paris-and-untapped-opportunity/comment-page-1/#comment-6810 Karen Mon, 22 Feb 2010 16:12:17 +0000 http://blog.laughlin.com/?p=676#comment-6810 Hey Casey -- did you find out who concepted and created the ad? I did a quick search (on Google of course) and couldn't find it. Hey Casey — did you find out who concepted and created the ad? I did a quick search (on Google of course) and couldn’t find it.

]]> By: cflanagan http://blog.laughlin.com/2010/02/12/the-google-super-bowl-ad-finding-love-in-paris-and-untapped-opportunity/comment-page-1/#comment-6615 cflanagan Wed, 17 Feb 2010 14:32:17 +0000 http://blog.laughlin.com/?p=676#comment-6615 Totally agree. But I believe – in a lot of ways – the practice may be leading the mindset. We're proactively making assets safe + available. But, in general, marketers can be better about proactively finding / identifying / being aware of new opportunities for them. Thanks for stopping by and posting. Totally agree. But I believe – in a lot of ways – the practice may be leading the mindset. We’re proactively making assets safe + available. But, in general, marketers can be better about proactively finding / identifying / being aware of new opportunities for them.

Thanks for stopping by and posting.

]]> By: Jeffrey Schrab http://blog.laughlin.com/2010/02/12/the-google-super-bowl-ad-finding-love-in-paris-and-untapped-opportunity/comment-page-1/#comment-6570 Jeffrey Schrab Mon, 15 Feb 2010 15:45:19 +0000 http://blog.laughlin.com/?p=676#comment-6570 re: "The days of a job simply being closed are coming to an end. Assets are rarely used once." Actually, I think this has been the case for quite sometime now. Be it photo libraries, last year's promo-copy or mining the past for new "retro-style" ad, clients expect their agencies to have those materials at hand. Digital Asset Management (DAM) should be a core part of any agency or design house's workflow. re: “The days of a job simply being closed are coming to an end. Assets are rarely used once.”

Actually, I think this has been the case for quite sometime now. Be it photo libraries, last year’s promo-copy or mining the past for new “retro-style” ad, clients expect their agencies to have those materials at hand.

Digital Asset Management (DAM) should be a core part of any agency or design house’s workflow.

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