There is a site called Indexed that I love way too much. Itʼs got a whole lot of index cards like these that take very big ideas and put them on very small pieces of paper. I liked this one in particular. This is my job in a nutshell.

Itʼs not just consumers who get overwhelmed by choices. We are living in a time of unprecedented change. IBM reports that the advertising industry will change more in the next five years than it did in the last fifty. The opportunities to make impacts for the brands we believe in have never been more real. Our ability to talk to the right person at the right moment with the right message is getting better everyday.

Success comes down to that single moment where prioritizing (opportunities) meets maximizing (those opportunities and extensions are endless). Where ideas meet execution. Where simplifying meets doing everything. The successful marketer knows where the balance happens.

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