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The Username Gold Rush

Posted Jun. 12, 2009 by Dennis Jenders

Filed under: Digital / Interactive, How To

Friday evening, it’s 11:00 PM, do you know where your marketing agency is? Are they securing your Facebook username?

Over the course of this past week Facebook has released details on how to claim your Facebook username. Once called “Vanity URLs” the username rush will make it much easier to share your Facebook profile and pages.

vaniuty-urlFor marketers it’s very important to secure your preferred username. Much like the valuable .com domain name, the Facebook username land grab will cause some companies to miss out on a preferred username. However Facebook has implemented some procedures to avoid issues with registered trademarks and copyrights.

If your brand does not currently have an official page, and you have the rights to a given name today, you can proactively prevent the registration of that name by filling out the form here: http://www.facebook.com/help/contact.php?show_form=username_rights.

If for some reason you discover the name you hold rights to is taken, you can report the infringement here: http://www.facebook.com/copyright.php?noncopyright_notice=1.

Otherwise, what are you waiting for? Grab your username now, facebook.com/username.

  1. One Response to “The Username Gold Rush”

  2. Posted on Jun 16, 2009 by Forest

    I can’t even say how overdue this is for Facebook, but thank god I can stop copy/pasting the behemoth of a user link I’d been forced to use.

    I like this list of 15 ridiculous URLs from Mashable (home of the top 10/15/etc. for everything) – http://mashable.com/2009/06/13/silliest-facebook-vanity-urls/

    FIFA10 … please …

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