Friday evening, it’s 11:00 PM, do you know where your marketing agency is? Are they securing your Facebook username?

Over the course of this past week Facebook has released details on how to claim your Facebook username. Once called “Vanity URLs” the username rush will make it much easier to share your Facebook profile and pages.

For marketers it’s very important to secure your preferred username. Much like the valuable .com domain name, the Facebook username land grab will cause some companies to miss out on a preferred username. However Facebook has implemented some procedures to avoid issues with registered trademarks and copyrights.

If your brand does not currently have an official page, and you have the rights to a given name today, you can proactively prevent the registration of that name by filling out the form here: http://www.facebook.com/help/contact.php?show_form=username_rights.

If for some reason you discover the name you hold rights to is taken, you can report the infringement here: http://www.facebook.com/copyright.php?noncopyright_notice=1.

Otherwise, what are you waiting for? Grab your username now, facebook.com/username.

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